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November 28, 2024
Amazon is developing a new AI system, codenamed "Olympus," that focuses on analyzing images and videos. This step underscores Amazon's ambition to remain competitive in the rapidly growing field of generative AI and strengthen its position against rivals like Google, Microsoft, and OpenAI.
Olympus goes beyond mere text processing and unlocks the possibilities of multimodal AI. The system can track movements in sports videos with high precision, for example, the exact moment a basketball leaves a player's hand and estimate its trajectory. This capability could revolutionize the work of human analysts and open up new opportunities for sports analysis, media companies, and even industrial applications, such as AI-powered inspection of underwater drilling equipment.
According to reports, Amazon plans to combine Olympus with large language models, including one with a remarkable two trillion parameters. While the number of parameters has become less significant due to new efficiency techniques, it still serves as a rough indicator of a model's performance. The combination of visual and text-based models promises an even more comprehensive and powerful AI solution.
The development of Olympus is also strategically important in the context of Amazon's cloud computing service, AWS. Exclusive AI offerings are a crucial factor in attracting customers and competing with other major cloud providers like Microsoft Azure and Google Cloud. Olympus could give AWS a decisive advantage and further increase the platform's attractiveness for businesses and developers. Amazon is also investing in its own AI chips to reduce its dependence on Nvidia and counteract bottlenecks in the AI chip market.
Although the exact technical details of Olympus are still under wraps, it is speculated that Amazon could unveil the system at its annual AWS re:Invent conference. The development of Olympus underscores Amazon's commitment to the field of generative AI and points to an exciting race for technological leadership in this future-oriented field. Experts expect Olympus to have a significant impact on various industries, including e-commerce, media and entertainment, and cloud computing. The ability to search videos using text descriptions could fundamentally change the way we interact with digital content.
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