Alexa Plus User Numbers Questioned Amidst Lack of Evidence

Alexa Plus User Numbers: Question Marks After Amazon's Success Announcement

Amazon presented Alexa Plus, a significantly enhanced version of the voice assistant with new AI features, at the end of February 2025. However, the launch was already marked by delays, and the presentation itself left many questions unanswered. According to media reports, journalists were unable to test the service themselves and only saw pre-prepared demonstrations.

In May 2025, Amazon CEO Andy Jassy announced, as part of the quarterly figures, that over 100,000 users were already using Alexa Plus and "really like" the service. Later, Amazon even spoke of "hundreds of thousands" of users beyond employees and their families. These success announcements, however, stand in contrast to the lack of public reviews and testimonials.

Where are the users?

Six weeks after the official launch of Alexa Plus, there is a noticeable absence of user reviews – be it on Amazon itself, on social media, or on video platforms. Industry analyst Avi Greengart, who attended the presentation, expressed doubts about the user numbers to Reuters. Reuters' own research also remained unsuccessful. Only two anonymous reports on Reddit were found, the authenticity of which could not be verified. Amazon declined a request from Reuters to provide users for interviews.

A media report presented by Amazon as proof of user reviews proved to be untenable, as it was based on a now-deleted, anonymous Reddit post.

Speculation about the reasons

The lack of public presence of Alexa Plus users raises questions. Why is there no broad coverage in specialist media or by influencers? Americus Reed, a marketing professor at the University of Pennsylvania, speculated to Reuters that Amazon "is worried about something." Insiders report problems with the speed of responses and the accuracy of the information generated by Alexa Plus. In addition, the operating costs of the service are reportedly high.

Mindverse: AI solutions for the future

The developments surrounding Alexa Plus demonstrate the challenges in developing and implementing complex AI systems. Mindverse, a German company, offers tailor-made AI solutions for companies that want to leverage the possibilities of Artificial Intelligence. From chatbots and voicebots to AI search engines and knowledge management systems – Mindverse supports companies in developing and integrating innovative AI applications.

The future of voice assistants

The market for voice assistants is dynamic and competitive. Whether Alexa Plus can prevail in the long term depends on various factors, including the improvement of AI functions, user acceptance, and Amazon's ability to respond to user needs. The current situation underscores the importance of transparency and open communication in the development and marketing of AI products.