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April 28, 2025
Cluely, a name increasingly resonating in the German startup scene, has an unusual origin story. What began as a supposed "cheating AI" that cost two students their university places has evolved into a promising company for AI-powered text generation. This article illuminates Cluely's journey, from its initial difficulties to its current success.
The idea for Cluely arose from a predicament. Two students, whose names have not yet been publicly disclosed, were looking for a way to meet the demands of academia. They developed software that could generate texts using artificial intelligence – from homework assignments to scientific papers. Initially, the program served their own use, but the students quickly recognized the potential of their development. However, the step of making the software accessible to other students proved to have serious consequences. The university discovered the use of the AI-powered writing aid and considered it an attempt at deception. Expulsion followed.
What initially appeared to be the end proved to be the beginning. Driven by the setback, the two students decided to further develop their idea and transform it into a legitimate business model. They realized that the need for writing support existed not only in academia but also in the business world and in private contexts. Cluely was redesigned and now focuses on supporting text creation processes, from brainstorming to formulation.
Cluely is based on advanced artificial intelligence algorithms that are capable of generating texts in various styles and formats. The software analyzes user input and creates texts based on it that meet individual requirements. Applications can be found in a variety of areas: from writing blog posts and marketing texts to creating social media posts and assisting in the formulation of emails and letters. The software thus offers a wide range of functions that can make the writing process more efficient.
The use of AI-powered writing aids raises ethical questions. Critics fear that such programs encourage misuse and deception. The developers of Cluely, however, emphasize that the software is designed as support and not as a substitute for independent thinking and writing. Ultimately, the responsibility for correct and ethically justifiable use lies with the user.
Cluely is still in its early stages of development. The founders plan to continuously improve the software and add new features. In the long term, Cluely is to become a comprehensive AI partner for all writing tasks. The company is pursuing ambitious goals and is positioning itself in the growing market of AI-powered text generation.
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